Guidelines for advertisers to buy English backlinks
What are the requirements for a campaign website?
- The website must be indexed by the search engines and be in the index.
- It must not be a fake website.
- The web presence must be well maintained and give an outward good appearance.
- There must be content on the website that offers added value for visitors.
- Imprint as well as contact must be found on the website.
- The website must comply with English or American law and must not violate it.
- It must not be a spam site.
- The language used on the website must be English.
Guidelines for link texts of a website campaign
- Link texts are only allowed within sentences that are also readable.
- Link texts with only a single keyword are not allowed.
- At the same time keyword spam is not allowed in the link text.
- Look for spelling errors and grammar in the link text created.
- Linktexts must not consist exclusively of capital letters.
- Link texts must have a contextual connection to the respective web page.
- It must be recognizable what the respective website behind the text link for content or content contains.
- Not allowed are link texts such as "Here you will find", or only "here", "click" or "offers" and "page".
- Style sentences as interrogative sentences is not allowed.
- Avoid words like "quickly", "now", "here", as these words could be construed as spam.
- Not allowed are statements in the link text that suggest that the link text was created by the publisher (website operator). Example: "I was just on the following website text link."
- Use logically thought-out text links. Example: "Bags online" does not read well at all, makes little sense and also does not entice visitors to click on the link.
- Not allowed are completely meaningless English text links. Example: "Buy free games".